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Does Mary Landrieu have a chance? Not if she can’t win more white votes

Something Like the Truth

Screen shot of November 6, 2014, Louisiana exit poll from CNN.com Screen shot of November 6, 2014, Louisiana exit poll from CNN.com

By Robert Mann

It’s now clear that Sen. Mary Landrieu’s relentless talk about her clout took a big hit in Tuesday’s election. Not only has much of her power vanished along with the Democrats’ Senate majority; her message about what she has done for Louisiana did not resonate with voters.

If Landrieu ekes out a surprising, narrow win in her Dec. 6 runoff with Rep. Bill Cassidy, she might give thanks for Tuesday’s rebuke, which will force her to talk about something that really matters to voters.

As I have written before, reminding voters disgusted with Congress about one’s Washington seniority was not a winning message. Cassidy had the more effective pitch, which was, essentially, “Elect me and I will vote against Barack Obama 100 percent of the time.”

Landrieu’s clout message might have worked a generation ago…

View original post 347 more words

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