By Robert Mann
It’s now clear that Sen. Mary Landrieu’s relentless talk about her clout took a big hit in Tuesday’s election. Not only has much of her power vanished along with the Democrats’ Senate majority; her message about what she has done for Louisiana did not resonate with voters.
If Landrieu ekes out a surprising, narrow win in her Dec. 6 runoff with Rep. Bill Cassidy, she might give thanks for Tuesday’s rebuke, which will force her to talk about something that really matters to voters.
As I have written before, reminding voters disgusted with Congress about one’s Washington seniority was not a winning message. Cassidy had the more effective pitch, which was, essentially, “Elect me and I will vote against Barack Obama 100 percent of the time.”
Landrieu’s clout message might have worked a generation ago…
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